Sponsorship · Events · Brand Strategy
"I build partnerships. I activate brands. I dominate stages."
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"I build partnerships. I activate brands. I dominate stages."
I am a Program Manager in PIF at H.E. The Governor’s Office, driving strategic performance. Before PIF, I spent years in institutional business excellence. But the institutional track is only one layer.
Alongside my institutional career, I founded two brands, took one to Paris Fashion Week, and built a brand activation studio in Riyadh from scratch. I’ve been the talent, the agency, and the platform — on both sides of every sponsorship deal. That’s the perspective I bring.
I’ve been on both sides of sponsorship — the brand being activated, and the person who built the platform. That perspective is rare.
I’ve built brand identities from scratch, developed comms strategies, and managed earned media across national platforms.
Behind every activation is a project that has to be delivered. I bring institutional-grade execution to creative work.
From student community events in Indianapolis to PIF’s internal stages — I’ve been commanding rooms since 2011. Sponsorship, brand activation, and events are not theory to me. Most recently, I moderated the 4th Stadiums & Sports Innovation Summit in Riyadh — invited in my personal capacity as a Saudi tennis enthusiast, alongside senior government officials, giga project leads, and global investors.
Before I could advise on sponsorships and brand activation, I had to do it myself — from three different seats at the table.
A talent management and creative agency I built and ran entirely solo — contracting, negotiation, legal review, deal execution. I represented talent to brands and brands to talent simultaneously, closing 40+ partnerships across luxury, automotive, beauty, and Vision 2030 platforms.
From a sketch on a napkin to a fully operational creative studio in the heart of Riyadh. I found the space, negotiated the lease, built it by hand — then programmed the artistic menu, brand identity, and a launch event covered by Eye of Riyadh.
A luxury bespoke menswear brand built from zero. Taken to Paris Fashion Week. Represented at a Saudi Ministry of Culture initiative alongside H.R.H. Princess Noura bint Faisal. Covered by Arab News, Saudi Gazette, Saudi Press Agency, Al-Rajol, and Monte Carlo Radio.
Brand Portfolio — 40+ Partnerships
▮ Confirmed signed contract • Outlined tile = documented partnership correspondence
Sponsorship · Events · Brand Strategy · Riyadh